The Selling Guide
How to sell your St. Louis home for the best price.
The number you walk away with is decided by three things: how you price it, how you present it, and how you negotiate it. I have guided sellers through all three across St. Louis County and St. Charles County since 2013, and this guide shows you how they work together.
The three levers
Pricing, presentation, negotiation.
Price it right, day one
The first two weeks on the market bring the most attention, and that is when pricing matters most. A sharp opening price draws multiple showings and competitive offers. An overpriced home sits, accumulates days on market, and typically sells for less in the end.
Present it like a buyer is coming
Buyers decide in the first seconds of a showing. Decluttering, deep cleaning, small repairs, and staging the key rooms pay for themselves many times over. Most buyers find your home online first, so it has to photograph and show well.
Negotiate with the end in mind
Every offer is a package: price, closing date, contingencies, and repair requests. I help you weigh each one against what matters most to you, and I give you honest counsel instead of pushing you toward any particular outcome.
What to expect
The selling timeline.
Pricing consultation
A detailed look at comparable sales, current inventory, and your home’s condition, with a recommended list price and a plan.
Preparation & staging
A prioritized list of the fixes and touches that move the needle, without a full remodel.
Marketing & showings
Professional photos, an accurate listing, and placement in front of active buyers in your price range.
Offers & negotiation
Every offer reviewed against your goals, with clear counsel on terms and counteroffers.
Inspection & appraisal
Calm, experienced handling of repair requests and appraisal questions so the deal stays on track.
Closing
Paperwork, title, and funds come together. You hand over the keys and move on to the next chapter.
Start here
What is your home worth today?
Tell me a little about your home and I will put together a no-pressure pricing analysis based on recent comparable sales in your neighborhood. It costs nothing, and it gives you a real number to plan around, whether you sell next month or next year.
Request a home value analysis
Share your address and a few details, and I will send you a pricing picture for your neighborhood.